The Mission of TIDE Lab is to enhance the research capabilities of the Culverhouse College of Business by providing a nourishing environment to foster innovative behavioral research across business disciplines.
About TIDE Lab
The Interactive Decision Experiment Lab is a behavioral research laboratory housed in the Culverhouse College of Business at The University of Alabama. The lab focuses on understanding various aspects of human behavior as it relates to business activities. The lab includes computer labs, breakout rooms, a shopper insights lab, and a virtual reality lab.